Johnnie Walker Blue Label Ultra - An Overview

This is the globally allotted release produced from unusual shares, including whisky from ghost distilleries which are not in operation. Fewer than 888 bottles were created around the globe.

The end result noticed glass currently being hand-blown right into a teardrop condition. For The 1st time during the brand’s history, the iconic square Johnnie Walker bottle is reformed. 

In accordance with our study, it is also considered being the globe’s lightest 70cl Scotch Whisky glass bottle ever launched to marketplace.

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This new, lightweight bottle can be a issue of exquisite natural beauty; but extra importantly, it demonstrates what can be done On the subject of lightweighting glass. We're going to go on implementing these learnings throughout our array, getting far more progressive strides as we look to the future of Scotch.”

Coupled with external glass makers, the manufacturer rethought all elements of how the bottle is built, created and transported: from hand-blowing the glass, to employing a teardrop form which, for The 1st time ever, intended reforming the long-lasting Johnnie Walker sq. bottle.

Johnnie Walker Blue Label Ultra would be the model’s lightest 70cl Scotch whisky glass bottle thus far and also to the most beneficial of the brand’s understanding and investigation, the earth’s lightest 70cl Scotch whisky glass bottle2 . The design requires Daring strides and dares to experiment which has a recognised paradigm of luxury.  

Established via a test-and-find out design with exterior glass makers, this mild-fat bottle encompasses a handblown teardrop condition that reimagines Johnnie Walker's legendary sq. structure, exemplifies the way forward for lightweight, and helps discover new prospects for lighter, decrease carbon packaging choices.

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5 years ago, Johnnie Walker set out with a selected ambition; to move the spirits sector forward. Obtaining found that a lot of luxurious categories have been heading in a new path – ‘sensitive’, rather than ‘weighty’ – the manufacturer sought to experiment with certainly one of its most luxurious whiskies. Aiming to force the boundaries of lightweighting glass, all within the title of development.

“We took our eyesight to some crew of qualified glassmakers and all through a 5 calendar year check-and-understand course of action gradually uncovered how to develop exquisite, light-weight glass. The complex worries that lightweighting offers led us to incorporate numerous layout and generation requirements that we couldn't have envisaged At the beginning of our journey; through the prerequisite of the tear drop form which We have now moulded to even now mimic the long-lasting square type of Johnnie Walker bottles, to your addition of a protective cage to permit for just a round base, and the hand-producing and filling of each and every individual bottle in order to avoid damages in generation.”

Mentioned program aims to decrease the fat of glass in Johnnie Walker packaging. This could have a direct effect on the johnnie walker blue label ultra carbon emissions of Johnnie Walker packaging, each when it comes to output and transportation. 

“We’re most likely about twelve months from Those people 1st items hitting the market due to the lightweighting plan.”

“It is possible to say It is practical that we’re receiving ahead on the curve with all of the laws. But we’d began [Ultra] right before [PPWR principles] were being revealed,” suggests Lindley, including that it’s vital for Diageo to prioritize because it’s a “major alter for [all our liquor groups] to be pondering minimum attainable packaging weight.

Liquid Light-weight enveloped readers in a mesmerizing interplay of light and shadow, with moving light passing via glass forms and projecting sophisticated designs onto white walls.

Considering that the time of its founder, John Walker, people that blend its whiskies have pursued flavour and high quality higher than all else.